Marketing Weapons

As I've mentioned before, one of the significant principles of Guerilla Marketing involves combining marketing weapons. In other words, don't just use direct mail or only advertise in a newspaper. As your marketing budget allows, use as many marketing weapons as you can and see where you get the best results.

What makes this approach particularly interesting, and effective, is that once you start using a variety of marketing weapons, you often see an increase in your results across the board. This isn't necessarily a scientific fact, but I've seen it firsthand in the marketing projects I have been involved with over the years. For instance, a billboard may drive a potential client to your Web site. Or, a potential client may see your advertisement in a newspaper, but they don't feel compelled to contact you until they recognize your name in a radio spot.

For more information on increasing the use and efficiency of your marketing arsenal, please feel free to Contact Me at SolidOakConsulting.com to discuss this important, and necessary, part of your business.