Achieve Your Desired Outcomes With The SWOT Approach
SWOT, which stands for Strengths, Weaknesses, Opportunities,
and Threats, is a well-known strategic planning method
that can help analyze the value of a project or business venture. SWOT is best carried out by a team of people -- a manager, an accountant, a salesperson, for example. So if you don't have a broad representation in staff, ask professional friends and representatives of your target market to assist.
SWOT analysis is more effective if you first determine a specific
objective. Your objective might be to increase sales of your new widget, at a strategically lower price, to account for 10% of your gross this year. Once you have an objective, assess
your strengths, weaknesses, opportunities, and threats as they relate to that objective.
Contact me at SolidOakConsulting.com for more information.
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