Do You Have Customers or Clients?

Do You Have Customers or Clients?

Yes, there is a difference. A "client" is someone who expects you to "take care" of him or her over an extended period of time. Someone who offers professional services typically has clients rather than customers. On the other hand, a person who uses your products or services on a limited basis is considered a "customer." A store typically has customers as opposed to clients.

Knowing whether you serve customers or clients is crucial to determining not only your marketing efforts, but how you operate your business. After all, although your goal always is to provide the best products or services to all people – whether client or customer – your approach to handling the two types of people should be different. Well-known business coach Jay Abraham, does a great job of addressing this issue in his book, "Getting Everything You Can Out Of All You’ve Got."

To discuss, contact me, Tom Long, 708-524-0886, SolidOakConsulting.com.