Marketing: Get Back to Basics

Marketing: Get Back to Basics

The beginning of each year holds so much promise and potential. So, while you are still feeling that rekindled energy and optimism, I want you to carefully consider how you market your business.
Earlier, we reviewed a few marketing principles such as reaching the decision-maker, marketing benefits and target markets. This time, I'd like to get back to basics. Let's start with what marketing is in the first place.

Marketing is everything you do to promote your product or service. Many people think of marketing as being synonymous with advertising – newspaper ads or mass mailings. But, there are other ways that you can promote, and thus market, your business.

Ask yourself: How do the day-to-day operations of my business promote my business? For example, how does the receptionist answer the phone? What do my invoices look like? How does the staff dress? Is our office clean? These are all ways that you can promote – or if ignored, hurt – your business. A great marketing campaign may attract new customers, but once they encounter a rude receptionist or a dirty office, you are deflating all of your marketing efforts from the beginning.

Now, make sure you look at your marketing in a more comprehensive way – not only what you do to bring in new business but also what you do to keep your clients.

To discuss further call Tom Long, 708-524-0886 or write:
telong@solidoakconsulting.com.