some time back, we touched on the importance of keeping a marketing calendar. A marketing calendar, as you may remember, keeps track of your marketing weapons and shows the interaction and synergy between them.
Since it is still early in the year, take a look at your marketing calendar again and evaluate what is working and what is not, especially those weapons that have measurable results. If your weapons are not firing as effectively as you hoped, it may be time to shake things up a bit and try some new ammunition.
If you need assistance in evaluating your marketing calendar, please Contact Tom Long at 708-524-0886; SolidOakConsulting.com.
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