Focus on the Future

Focus On The Future (And The Past)

If you're like most business people, when you're planning for the new year by working on your budgets and marketing plans you focus on the very near term and the future. And while it's important to focus on the future, it's equally as important to reflect on the history of your business and what has made it succeed so far.

Ask yourself: What is it that has distinguished my company from the competition? The answer to this question is called a Unique Selling Proposition, and it should be the foundation of everything you do in marketing.

If you don't know why your clients choose your business over your competition, then simply ask them. Even if you think you know, ask them anyway because their answer may surprise you.

Once you have identified what your unique selling proposition is, you'll know what direction to take with your marketing strategy and the image and identity that you try to create. For instance, if you are a builder and your clients come to you for your craftmanship, then that's what your marketing messages should convey, not that your price is low or that you complete jobs quickly (even if you offer those benefits as well).

Solid Oak Consulting can help you work on your unique selling proposition. For more information, please contact me, Tom Long, 708-524-0886, SolidOakConsulting.com.