Let The Numbers Do The Work
In marketing, you have to get to the bottom line quickly, and oftentimes, the best way to convey the bottom line is by using data.
Once you know what your unique selling proposition is, try to think of some numbers related to that particular aspect that would entice people to come to your business. If your unique selling proposition is your price, then you should advertise, for example, that your price is 20 percent lower than anyone in town. If you are a personal trainer and people come to you to lose weight, then advertise how much weight your clients typically lose.
Again, if you don't know which numbers to use, simply ask your existing clients what numbers matter most to them, and they will point you in the right direction.
Tom Long, 708-524-0886, SolidOakconsulting.com.
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